You remember that feeling of looking out over the audience at last year’s event. A third of them were glazed over. A third of them were secretly peeking at their phones. And worse, a third of them were just empty chairs because many people didn’t even bother to come.
You spent a huge budget on getting everyone there, but the impact of the event was barely noticeable.
You bring people together because you want to see results. You want real outcomes, perhaps even a shift, but you also want it to be fun. You know that the room will be filled with brilliant people, all eager to contribute.
Entertaining people is one thing. The real challenge is how to truly engage them.
You need to move away from top-down seminars and conferences dominated by presentations, keynotes, and conversations. You need to plan events that harness the level of diversity, knowledge, opinions and experience that’s in the whole room, not just from those on stage.