3-Day Customer Relationship Building

ABOUT THE EVENT

The concept, structure and content for this workshop were developed by our client. During the workshop, participants journey through a 3-day experience that focuses on building empathetic relationships with customers. Working in teams, participants learn research techniques and how to build empathy for the customer experience. Teams engage with a variety of customers through three rounds of interviews and debrief to share insights gleaned from the customer interviews. They then work together to look for opportunities and brainstorm ways that their company can solve for these opportunities At the end of the workshop, the group is brought together to present their insights and solutions surrounding the various “Opportunity Areas.”

CHALLENGE

Neolé’s role in this workshop was to reimagine the set-up from the original platform to the Stormz digital collaboration platform. First, we met with the client to ascertain the goals of the workshop and understand the workshop’s flow. Our goal was to improve upon the functionality and ease-of-use the client experienced with the original platform, while also exploring new opportunities offered by Stormz. Once the workshop was built in Stormz, we did run-throughs with the workshop facilitators to train them in the Stormz platform and show them how their workshop operated within it.

SOLUTION

The workshop has now been held twice using Stormz. For each occurence of this workshop, we coordinate with a third-party company that provides up to thirty customer profiles for the workshop, including photos, text, videos and links to external websites. We then take the customer profile information and create unique profiles in Stormz for each customer, which workshop participants review prior to interviewing customers. We created a workflow to make the process of information sharing easier and more efficient for all future workshops.

Going forward, Neolé continues to support this client with customer profile set-ups for each workshop, advice on the workshop content and flow, technical support on Zoom during the workshop, and assistance in Stormz. We also provide detailed reports on each workshop and the insights gained, plus edited videos of team share outs, to help our client use the information from the workshop in meaningful ways.

RESULTS

As a result of our work on the original translation of the workshop, the client has requested Neolé’s onging support with repeat workshops. In addition, Neolé supported the development and implementation of a new workshop that presented the opportunities and solutions generated in the previous workshops to leadership team members, who then worked in teams to brainstorm ideas on how to meet the “Opportunity Areas.” This workshop, which was held twice, helped leadership gain even further insight into the customer experience.

KEY STATS

Up to 10 small teams, coming together into 5 larger teams for presentations

Up to 30 customers interviewed per session

The teams collectively came up with over 480 Insights based on customer interviews

Identified over 25 Opportunity Areas for consideration

Want to know how to make virtual, hybrid and in-person meetings
stress-free, engaging, productive and fun?

Sign up for our newsletter!

CONTACT US

Tel. 416-659-9534
info@neole.ca

BOOK A
30 MIN CALL

Do you have any questions
about what we can do for you?
Just want to say “Hello”?

Sol Santos-Pyne Chief Innovator and Prototype Evaluator. He is always ready to help design, paint, cut and install. Sol will show you what’s possible and will also try the impossible. He is the bravest monkey of all.

Ayla Larzabal Zavitz Artist-in-Residence and Director of the Safety Patrol. She makes sure that everyone is following the rules and having fun at the same time. She is the time-keeper and turn-taking monitor. She helps paint the wood for the monkey bars and will give you great advice on the best accessories.

Beto Santos-Pyne Video Producer and Editor as well as a Reliable Helper during heavy installations. When he is not building intricate systems in Minecraft he is the top ranking swinger on the monkey bars. 

Mateo Larzabal Zavitz is our Media Relations Expert and Installation Helper. Mateo knows what’s cool and what’s not cool. He helps us maintain a realistic outlook on the world and stay up to date on the latest movies and video games.

Matias Larzabal Designer and Lead Installer. Matias has more than 20 years of experience working in construction, 14 years of experience as a dad, 11 years of experience as an uncle, 10 years as a helpful Canadian neighbour and handy-man, and a lifetime of experience as a monkey. Matias is also an artist with a unique upbringing. You can learn more about him and his art on his gallery.

Ginny Santos Monkey Supervisor, Visionary and Managing Director. Ginny is a nutrition coach and entrepreneur who is always looking for ways of involving children in creative thinking and problem solving. You can learn more about Ginny’s other work on NeOle Coaching.